Gaga / Klein / Alejandro

With much anticipation building over what Lady Gaga would do next, finally the music video for her current single “Alejandro” was released. Directed by fashion photographer Steven Klein, the video further goes to show that no one understands how to merge the world of fashion, image, theatrics, and music currently better than Gaga does.

“She Likes epics.” says Klein. “It fits her personality, we combined dance, narrative and attributes of surrealism. The process was to express Lady Gaga’s desire to reveal her heart…”




However, Klein’s trangressive yet commercial appeal needs to be commended for bringing this sensual and futuristic world full of Nazi-esque military references and religious motifs to life. It was in fact a shoot that he did for W. magazine in August of 2009 featuring Lara Stone (featured below) that was the initial conceptual inspiration for the video.

It is safe to say that “Alejandro” is and will go on to be one of Gaga’s most memorable and button-pushingrisqué videos, but that’s why we love her.
But beyond the outrageousness of the political and religious points and a rifle bustier (yes, I said rifle) the artistry takes precedence. From the theatrics to the fashion and of course the dancing this video embodies everything that we artist one day aspire to do, which is to entertain and ultimately be a formidable force in the world of entertainment.